There are many reasons why #TwtUpKCH was created, but we have three main reason as you can read below:
TO BRING SOCIAL MEDIA USERS TOGETHER PHYSICALLY
Many social media users do interact on their social media accounts on a daily account, but they do not interact face-to-face because they are perhaps shy, and scared. This could be seen as a massive barrier for unity and interaction. #TwtUpKCH breaks that barrier and allows these social media users to meet each other at a safe environment, and hence encourage their communication to go beyond online. Like the Malay saying, ‘Tak kenal, maka tak cinta”.
TO PROMOTE INDIE/START-UP LOCAL MERCHANTS
There are plenty of start-ups and local indie merchants in Malaysia, including Sarawak. By providing affordable rental space during #TwtUpKCH, these merchants can spur their business, and further enhance their branding towards success. (Started in #TwtUpKCH 12)
TO PROMOTE AND SHOWCASE INDIE YOUTUBE ARTIST
We seek to help unearth new budding artist because Sarawak is not short of talent, and we know this. By asking them to perform at #TwtUpKCH, we believe we can help them gain more exposure, fans and perhaps, one day become as big as Yuna, Zee Avi or even Boyce Avenue!